Founder / Product / Technology
Reuben Salisbury
I define, design, build and ship digital products. 11+ years across Web3, fintech and SaaS - from founding and exiting my own SaaS business to running a venture-backed company.
Hi - I'm Reuben.
I'm a product-led founder with a background in technology, product management and UX. I love working with customers and teams to define, design, build and ship great products - and I'm still hands-on enough to do a lot of it myself.
I currently run Moralis, a Web3 data platform, where I joined as a product manager, launched most of the API line-up and worked my way up to CEO. Before that I built products in climate markets, enterprise blockchain and payments - and founded, bootstrapped and sold a SaaS business of my own.
Off the clock I'm a dad, a Manchester United fan, a skateboarder and a bit too into Pokémon.
Multi-disciplined, hands-on.
I run the company, but I can still design the screen and write the code. That range is how I work - strategy down to the detail.
Leadership and strategy
- Company strategy and operating plans
- Board and investor management
- Fundraising and corporate development
- Hiring, org design and restructuring
- Revenue growth and cost optimisation
Product
- Product strategy and roadmaps
- 0 to 1 product development
- Customer discovery
- Enterprise customers and go-to-market
- Pricing and retention
Design and UX
- Product and interface design
- User research and customer insight
- End-to-end customer journeys
- Prototyping and testing ideas early
- Brand and design direction
Technical
- Full-stack JavaScript - Node.js, React
- APIs and data infrastructure
- Blockchain data and RPC
- AI tooling - LLM products, MCP, agents
- Cloud cost and architecture decisions
Recent experience
Moralis Current
Web3 data platform powering wallets, exchanges and dapps across 50+ chains. I set company strategy, own the P&L and lead the business alongside the board and investors. Took the product from a single API to a full enterprise data platform - APIs, RPC nodes and data exports - while growing recurring revenue and significantly reducing operating costs.
Changeblock
Web3 for climate markets. Built and launched the Marketplace MVP, signed three launch partners and supported fundraising.
nChain
Led two Scrum teams: one shipping Kensei, a self-serve enterprise blockchain platform, and one prototyping research ideas like zero-knowledge proofs and threshold signatures.
WorldRemit
Redesigned the end-to-end bank transfer process to improve the customer experience and reduce operational cost.
LoopedIn - built solo, exited in 2022.
LoopedIn is a SaaS platform for product teams: public roadmaps, product updates and customer feedback in one place. I founded it and built it entirely myself - from the first idea to the sale of the business.
Everything, end to end
- Designed it - UX, UI and brand
- Coded it - the whole product, in Node.js and React
- Shipped it - launched it and ran it in production
- Marketed it - website, marketing and customer acquisition
- Ran it - pricing, sales and customer support
- Exited - operated it profitably, then sold the business in 2022
Let's talk.
For my full CV, or just to say hello, drop me a line.